— SEO New Zealand
SEO services for New Zealand businesses
Search engine optimisation for businesses anywhere in New Zealand, from a trade in Hamilton to a shop that ships nationwide. We work out what your customers type into Google, build a page for each of those searches, and keep the site and your Google profile working for them month after month.
One town, several regions, or the whole country
One town. A plumber in Tauranga or a cleaner in Dunedin needs a page for each service with the town in it, and a Google Business Profile that wins the map for that town.
Several regions. A business covering Wellington and the Kāpiti Coast, or Hamilton and the Waikato, gets a page for each region it genuinely serves, each with its own jobs, photos and details. Copies with the place name swapped do more harm than good.
Nationwide. An online store does not need a town at all. Its customers search for products: "ceramic garden art nz", "kids raincoats nz". We build a category page for each of those, written the way New Zealanders search, spelling included.
What our NZ SEO includes
- Search mapping. The searches worth chasing, checked against Google's own suggestions, with one page per search.
- Service, region and category pages. Each built to answer one search, with its own title, description and headings.
- Google Business Profile. Set up or tidied, with the service areas you cover across New Zealand.
- Structured data. Business, service, product and FAQ markup, so Google understands each page.
- Directory listings. Your name, area and contact details matching everywhere they appear.
- Monthly check-in. Which searches show your site, and what turned into enquiries or sales.
How it works
Talk about the business
Where you work, what you sell, and which jobs or products are worth the most to you.
Map the searches
We turn that into a list of searches and decide which page answers each one.
Build and fix
New pages where there are gaps; titles, headings and speed fixed on the pages you have.
Keep going
Profile upkeep, new pages as the business grows, and a monthly look at what is working.
How much does SEO cost in New Zealand?
SEO add-on
Ongoing ranking work for your town, your regions or your product categories.
Every add-on sits on top of the base website plan — see the current plan price. No setup fee, billed month to month, all prices NZD.
A New Zealand store built this way
Sherwood Pottery
A handmade ceramics store taking real card payments. Products and market dates live in a Google Sheet the owners edit; the site updates itself.
See the live site →Common questions
Do you work with businesses outside Auckland?
Yes. We are based in Auckland, but everything is done by email and online, so it makes no difference where in New Zealand you are.
Should my website be a .co.nz?
It helps. A .co.nz domain tells Google and customers the business is in New Zealand. It is not essential, but for a business that only serves New Zealand it is the better choice.
I sell online across the country. Does SEO still apply?
Yes, it just targets products instead of towns. Category pages for what people search for, such as "ceramic garden art nz", are where an online store's search traffic comes from.
Can you guarantee a ranking?
No. Anyone who guarantees a Google ranking is guessing. We do the work rankings come from, and show you every month what it is doing.
Do I need an Ethelium website for this?
Yes. SEO is an add-on to the base website plan. See the plan.
Related services
Want more of New Zealand to find you?
Tell us where you work or what you sell, and we'll show you the searches worth going after, with a fixed monthly price.